What is SEO & its benefits-Why SEO is important? for business or organizations

 What is SEO?

SEO means search engine optimization. When we create a website , we have to tell search engines of Google, Yahoo, Bing , what the website is about. Let us think that you have a website how people are gonna find it, how people are gonna  search it on Google ? For this, letting people able to search out for your website ,SEO is done. We search on Google by using keywords, like restaurant near me , best institute near me, food for diabetic, and more. So, whatever your website is about according to that we need to provide those common keywords in the website used by users of internet so that they can reach your website. Every search engine has its own algorithm and this algorithm allows you to show your website for particular keywords on searched time that is why we must follow the algorithm of the search engines. Every website cannot be on the first page of the Google , to bring website on the first we must do SEO.

What are its types?

SEO are of following types- 

TECHNICAL SEO
ON PAGE SEO
OFF-PAFE SEO

Above three are the major SEO types, let us explain about each 

TECHNICAL SEO -  Technical SEO is the most important , in this we see that does website fulfills the first steps of  SEO, does it have domain , hosting and fulfills the search engines requirements ,a website must have. It includes- https , 301 redirection, robots txt file, sitemap, proper domain, proper hosting, SSL certificate, webmasters tools , mobile indexing ,canonicalization,  page speed , breadcrumbs and more. 

 ON PAGE SEO-  On-page SEO  is a type of SEO which we do on the website ,means to say inside the website, there is checklist of On-page SEO which must be properly followed. We would talk about the check list .  It includes -meta tags, title, description, web analytics, keyword optimization, seo audit, image optimization, inbound and outbound links, structured mark-up, 404 page .

 OFF-PAFE SEO - This type of SEO is done outside the website, suppose you have a website of school in your location now how you are gonna tell search engines or local people that you have website for your school in a specific area. Using On-page SEO plus Off-page SEO you can do that.  Off-page SEO includes- backlinking, outbound links, forum submission, post submission, directory submission, social bookmarking, email marketing, and more relevant submission of your website link to top domains. 

Why SEO is important and its Benefits?

Every search engines like google search engine has their own crawlers, these crawlers are auto-bots or spider-bots which browse over the world wide web. These bots come to all websites on WWW and look what your website is about , is your website valuable , how many inbound and outbound links, title and description, what content are there on your website and more it browse over.  Later ,these crawlers help search engines recognizing what are keywords or content which fits your website according to your keyword density ,title, description and content. Every search engine has their own algorithm , Google has different algorithm than yahoo that how a website is going to be recognized by users of internet things. These crawlers help search engines to index a website or app on WWW. Now the question , arises how these crawlers are going to find your website and look into your website content. For this, SEO is done. That is the only reason ,SEO is important so that your website can be reached by those autobots and can be indexed on search engines, you can gain more traffic and more by doing SEO.

Suppose you have a small business like a coaching center in a city now you want a website for your training center and want your potential customers or  visitors to see your website whenever they type for coaching center in that city   ,for that SEO is important for you to do so that users can see your website and reach your business and find themselves comfort and easy to find your office location or know any feedback for your business. 

Benefits of SEO

SEO can bring your website on the first page of Google ,yahoo or Bing. 
SEO can make you confirm that you are the owner of your website .
SEO can bring more traffic. 
SEO can make your websites mobile friendly and can provide a great user experience.
SEO can make your site to be searched by user by using relevant keywords.
SEO can make your website eligible for search engines of Google, yahoo or Bing.
SEO can improve your website page speed.
SEO make your website to be accessed easily by user on WWW.
SEO can bring any business online , thus you can get more customers, more visitors and later feedbacks from them and more.

The above was the explanation of SEO ,why is it important for small businesses or any type of businesses, if your business is online then SEO is the most important thing for you. Have a business website, go for proper domain and hosting first and always have a back-up of your website. These days there are many resources for creating a website like WordPress, wix, and more. WordPress is one of the best source for creating a dynamic website for your organization because it provides plug-ins for SEO, back-up , search and replace and more best plug-ins which can make your time less consumable for creating and optimizing your business website.  The most important is that you do full SEO - technical, on-page SEO, off-page SEO,SEO auditing, keyword analysis , online market research and competitor analysis. Watch out ,who are your competitors, what are your competitor's backlink ,how many are there backlinks , then plan your SEO strategy and work accordingly. Remember, it takes at least 6 months to make your website on the first page of the google .  SEO does help you bringing more traffic and your website suitable enough to bring customers to you closely.